Malcolm McLaren spent the winter of 1974-75 in New York, where he first saw the stirrings of what would become punk. He returned to London and, partnering with Vivienne Westwood, opened a shop on King's Road in Chelsea. What began as a small record shop called Back of Paradise Garage, where McLaren and a friend sold vinyl records, memorabilia, and magazines became ground zero for British punk style. The shop underwent numerous name changes, and at various times was called Let it Rock; Too Fast to Live, Too Young to Die; Sex; Seditionaries; and Worlds End. The Sex Pistols were formed from several young punks who hung around the shop, and McLaren managed the group.
Malcolm McLaren and Vivienne Westwood's store was the central launching pad for British punk fashion.