Malcolm McLaren spent the winter of 1974-75 in New York, where he first saw the stirrings of what would become punk. He returned to London and, partnering with Vivienne Westwood, opened a shop on King's Road in Chelsea. What began as a small record shop called Back of Paradise Garage, where McLaren and a friend sold vinyl records, memorabilia, and magazines became ground zero for British punk style. The shop underwent numerous name changes, and at various times was called Let it Rock; Too Fast to Live, Too Young to Die; Sex; Seditionaries; and Worlds End. The Sex Pistols were formed from several young punks who hung around the shop, and McLaren managed the group.