27. Supreme x Hanes
Year It First Dropped: 2009
Supreme started making branded Hanes gear in 2009, from tank tops, to basic white tees, and other colored crewnecks. What's ingenious about these is the tiny box logo in the bottom left corner is pretty much indistinguishable to most people. Like the embroidered Polo horse on an otherwise plain T-shirt, it's a subtle signifier of style that has nothing to do with quality, but everything to do with branding. This collabo is a perfect example of how brand association can transform the most mundane gear into something worth coveting, and also the fact that Supreme can pretty much sell anything it wants.