We are officially in the 100-day homestretch on the road to the 2018 Winter Olympics and Paralympics in PyeongChang, South Korea so expect the Olympic-related news to ramp up from here on out. One of the most hotly anticipated events at every Winter Olympiad (especially for us Canadians) is hockey, and today Team Canada and Nike revealed the jersey design that the men's and women's team will don when they go for gold in South Korea come February.
The new jerseys feature a number of innovations including a new lightweight and breathable ripstop material with mesh paneling for increased ventilation and cooling. The numbers, which are traditionally a thick twill, are now laser-etched for further breathability. Finishing details include a flashy new jewel Swoosh, inspired by a skate blade, made from a chrome flicker film that will sparkle under the arena lights. Cue oooohs and aaaaahs.
Social media reactions from the hockey faithful were varied, with some criticizing the jersey as too unorthodox, while others praised the creativity and their resemblence to some, errr, other famous uniforms out there.
Remember how I used to have this rather unhealthy obsession with buying every Team Canada hockey jersey? Yeah... Thats over. pic.twitter.com/A5rw1I0iSb— NotJoeyFromFriends (@JoeyTkachuk) November 1, 2017
What is not wrong with it? The crazy sleeves, the bedazzled maple leaf. It’s supposed to be a hockey jersey, not a Paris fashion show.— Clint (@clintcoady) November 1, 2017
These are dope. Nice a hockey jersey free of traditional stripes. Wish we’d see more such creativity in the NHL. https://t.co/qXFdw2jCdS— nate olivarez-giles (@nateog) November 1, 2017
Regardless of whether or not you're on board with the design, most people will be happy to know that a portion of all profits from sale of the jerseys will go to supporting Canada’s other Olympic winter sports. The jerseys will retail for $160 CAD from nike.com as well as a selection of other retailers. Go Canada Go!