Houston native Beyoncé has launched BeyGOOD Houston, a new initiative designed to help those affected by Hurricane Harvey. BeyGOOD is working with two local organizations: Bread of Life and Greater Houston Community Foundation. Donations will go towards long-term revitalization and the purchase of essential goods, such as cots, blankets, pillows, baby products, feminine products, wheelchairs, and more.
This announcement comes just days after Beyoncé told the Houston Chronicle that she was working with her team “to help as many people as possible.”
"My heart goes out to my hometown, Houston, and I remain in constant prayer for those affected and for the rescuers who have been so brave and determined to do so much to help," Beyoncé said. "I am working closely with my team at BeyGOOD as well as my pastor (Rudy Rasmus at St. John's in downtown Houston) to implement a plan to help as many as we can."
BeyGOOD is Beyoncé’s charity initiative, created during the Mrs. Carter World Tour back in 2013. During the tour, BeyGOOD worked with local charities in the cities in which Beyoncé performed to help fundraise and raise awareness for local causes. Earlier this year, BeyGOOD pledged to help UNICEF bring clean water to Burundi.