10. "Monster" (2011)
Director: Jake Nava
Album: My Beautiful Dark Twisted Fantasy
"Monster" doesn't start with a warning so much as, in true Kanye style, a demand: "The following content is in no way to be interpreted as mysoginistic or negative towards any groups of people. It is an art piece and shall be taken as such." And, then, it opens with a model, hanging by the neck from a chain, followed by a shot of Rick Ross smoking a cigar in slow motion in a throne, not even rapping his verse. Then we see Kanye, shirt off, being grabbed by unseen models' hands from behind a cast-iron fence, when he's not posing two dead models in a bed with him, or trying to keep hordes of zombie women from getting at him, or holding a decapitated model's head.
And where's Ross going with that chainsaw, in the room with the models? Jay-Z raps his verse in a slick suit, just chilling, in front of a dead model, sunglasses on, and Nicki Minaj goes psycho-sexual vampire on...herself? The great accomplishment of "Monster" isn't that it's so edgy, in a day and edge where videos have all but entirely lost any artistic edge, it's that director Jake Nava managed to make a clip with four rappers in it, each of them registering scenes as memorable and impactful as their verses, a difficult task actually lived up to.