ØWAY is a rap collective that Young Thug has bet on as the next generation to come out of Atlanta. Here is everything you need to know about the collective.
Antonio JohriØWAY
ØWAY is more than a rap group—it's a movement. Born in 2024 from the merger of director Xavier Anthony's 4ET collective and rapper Tezzus' Phønk Dølla Wørldwide crew, ØWAY has quickly become one of Atlanta's most talked-about underground rap collectives. Founded by Tezzus and diamond*, the group takes its name from the Nordic "Ø" character, a symbol Tezzus says represents their stand against oppression. The collective's breakout moment came when Young Thug brought Tezzus and diamond* onstage at ComplexCon 2025 to perform their cult hit "bada bing, bada bØØm," welcoming ØWAY into the YSL fold. Since then, Thug has featured the crew at a surprise NYC show and tapped them for his New Generation Tour.
Featured
From veterans like Supreme’s James Jebbia to new school leaders like Corteiz’s Clint Ogbenna, these are the 25 individuals who make things happen in streetwear right now.
Mike DeStefano
In hip-hop, creating an apparel line beyond basic merch means being cut from a different cloth. Here are the best MC-owned, operated, or faced clothing companies.
Ian Stonebrook
ASAP Rocky pulled up to Paris Fashion Week to present his second AWGE show, titled “Obligatory Fashion.”
Aria Hughes