Oakley

Oakley, founded in 1975 by James Jannard, specializes in eyewear, apparel, and accessories designed for athletes and outdoor enthusiasts. The brand is particularly known for its innovative sunglasses, which combine durability with bold, angular frame designs that have become iconic in sports like cycling, skiing, and golf. In 2025, Travis Scott was named Oakley's Chief Visionary Officer. Oakley's defining feature is the proprietary Prizm lens technology, which enhances color and contrast to optimize vision in specific environments, making it a favorite among professional athletes. Oakley’s apparel extends this performance focus with garments engineered for extreme conditions, appealing to fans who seek gear that performs on the field and stands out in urban streetwear culture.

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Oakley.
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Oakley Revives Its Jackets Family and Japan Field Gear Line for New Collection

The eyewear brand's new collection features several jackets inspired by its extensive archives.

Joe Price2 days ago
Oakley
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Patrick Mahomes Adds Three New Oakley Frames to His Signature Series Ahead of NFL Season

The Permian leads the quarterback's latest Oakley collection, out now at Oakley.com with select retail stores to follow.

OAKLEY® MUZM SCAR & SUTURE JACKET
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Oakley Drops Limited-Edition MUZM Scar and Suture Jacket Collector's Set Today

The two-piece set pairs a reissued 2001 archival frame with a newly unveiled modern counterpart, both equipped with Prizm Sapphire lenses.

A split image of two men wearing sunglasses. The left man is in profile, and the right man is facing forward. Text overlays are present.
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Travis Scott Previews New Cactus Jack x Oakley Collaboration f/ Tom Brady and More

Ashton Jeanty, Jalen Hurts, Saquon Barkley, and more are modeling for new the sunglasses collection.

Alex Ocho135 days ago
Black Oakley sunglasses with dark lenses and sleek, curved frames on a reflective white surface.
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Oakley Muzm Straight Jacket 99: How to Buy

The limited-edition MUZM Straight Jacket 99 revives a second-generation frame.

Complex Staff145 days ago
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Matthew M. Williams and Travis Scott standing side by side, one in a white shirt and the other in black with sunglasses, in front of a wooden wall.
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Travis Scott Enlists Matthew M. Williams to Help Usher in New Era for Oakley

"Bringing him into Oakley felt like a natural next step as we move into this next phase," Scott said.

Oakley Factory Team x South2 West8 Flesh Sandal - Camo
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Oakley x South2 West8 Flesh Sandal in Camo: How to Buy

The slip-on sandal blending Hokkaido fly-fishing heritage with Oakley's performance design is available now on Complex.

Complex Staff227 days ago
Travis Scott.
Music

Travis Scott Still Wants to Pursue Architecture Degree: 'I Love Experiences'

The 'Utopia' rapper discussed his love for the subject while touring the $65 million Beverly Hills home of Oakley Sunglasses founder, Jim Jannard.

tara mahadevan240 days ago
Two pairs of sunglasses with metallic frames. Left pair has brown lenses, right pair has blue mirrored lenses, on a white background.
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Travis Scott Unveils Limited Oakley X-Metal Juliet Drop

Scott, who serves as the brand's new Chief Visionary, is behind this hyper-limited release.

Alex Ocho303 days ago
Travis Scott in a black leather jacket and sunglasses is smiling at an event, with people and flowers blurred in the background.
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Travis Scott's Tokyo Takeover: Everything You Need to Know

Jordan Brand, Takashi Murakami, Hiroshi Fujiwara, and Oakley are all represented in the multi-day takeover.

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Blue and white Oakley sports sunglasses with mirrored lenses and a black nose shield.
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UNDEFEATED and Oakley Join Forces for First-Ever Collaboration

The partnership reimagines Oakley’s heritage.

Complex Staff338 days ago
Four men in stylish outdoor and casual wear, each posing individually. One stands on snow, another in shorts, and others in jackets.
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4 Gorpcore Outfit Ideas for Every Type of Outdoors Lover

You don’t need to hike a mountain to dress like you did. Here are four Gorpcore outfits that will help you do just that.

Shinnie Park438 days ago

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