Demna

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Latest Stories

Cardi B in a glamorous outfit with a white fur coat, surrounded by people in a dimly lit setting.
Style

Cardi B Makes Dramatic Entrance at Gucci's 'The Store Show' Presentation in Milan

Cardi has been a constant presence amid Milan Fashion Week festivities.

Trace William Cowen8 minutes ago
Demna with tattoos and a black outfit walks on a runway with a floral backdrop.
Style

Demna Introduces His 'Complete Personal Vision' for Gucci With Latest Show

As Demna sees it, Gucci “is a space of possibility” and “a place where anyone can become whoever they choose to be.”

Trace William Cowen49 minutes ago
Two men in leather outfits; EsDeeKid leans on a bed wearing a mask, and Tom Brady sits on a chair in a patterned room.
Style

Gucci Debuts New Primavera Campaign Featuring Tom Brady, EsDeeKid, and More

The star-studded campaign also features Jin of BTS, Shawn Mendes, Kate Moss, and Rico Nasty.

Joe Price31 days ago
Storefront with the Gucci logo in elegant gold letters on a black background, set against a light-colored building facade.
Style

Gucci Takes Over Times Square for Demna's Pre-Fall 2026 Cruise Show

The designer's first Cruise collection for the house arrives on fashion's most public stage, backed by digital installations and celebrity appearances.

Mark Elibert132 days ago

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