Copenhagen-based Norse Projects has just dropped off its Fall/Winter 2022 collection, deriving inspiration from and delivering a full Nordic reinterpretation of classic Americana outdoor gear and culture. Shot on location across the silhouettes of Kullaberg Nature Reserve’s cliff faces in Sweden, the accompanying campaign acts as the backdrop for the collection, emphasising the label’s core belief in pieces that are “created for life – good for all seasons.”
Outerwear and knitwear serve as the primary focus of the campaign, which highlights several key styles such as the Stavanger Infinium Down Parka and the Peter Infinium Down Gilet. Serving as modern outlook on classic Americana sportswear, both pieces employ GORE-TEX® Infinium technology to provide light and soft windproof performance and are rounded out with RENU recycled down and water repellent HyperDRY technology.
Furthering the capsule’s celebration of the great outdoors is the Rune Landscape, a sweater that features a rendering of the landscape of the Danish island of Ærø using a Jacquard technique, while a dependable range of menswear essentials rounds things out.
The FW21 collection from Norse Projects is available now from the label’s webstore.
