The short film sees a team of digital artists from around the globe bringing to life the “repair, remake, reuse” slogan. Fittingly, the short is uniquely crafted to make the most visual sense when viewed in a planetarium, where viewers can be enveloped in sound while taking in the overarching comparison of the life cycle of a garment to the perplexing movements of our universe.
Back in 2017, H&M announced its goal of becoming climate positive by 2040. This means, in the words of the Swedish retail company, “not just reducing a negative impact but actually making a positive impact.”
Part of the company’s strategy is the integration of recommendations from the Ellen MacArthur Foundation, which is a charity working toward the creation of a circular economy. This type of economic structure, by their definition, provides people with the necessary tools to battle climate change issues while also addressing social needs.