Heaven Can Wait x Unknown Gear Up For World Cup With Elevated Football Capsule

With the Qatar World Cup just a few days away, Unknown has unveiled a brand new collaboration in anticipation of the tournament with Heaven Can Wait.

unknown heaven can wait article lead
Publicist

All images via Unknown

unknown heaven can wait article lead

With the Qatar World Cup just a few days away, Unknown has unveiled a brand new collaboration in anticipation of the tournament with fellow rising brand Heaven Can Wait.

Captured in a campaign shot across the grounds of Croydon AFC, the football-inspired capsule moves away from Unknown’s rhinestone-heavy designs and instead features a new tracksuit design inspired by the Three Lions’ 2004 home kit.

The collaborative Home Jersey is arguably the standout from the capsule,​​​ arriving with bold graphics, a customised crest and It’s Coming Home embroidered beneath the collar, while a custom Away Jersey in a black and purple colourway also catches the eye. Rounded out by a slouchy zip-up tracksuit and a host of tongue-in-cheek accessories, the collection is supported by a short film which sees friends and older onlookers coming together in the pub through the uniting atmosphere the World Cup fosters. 

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