Jordan Brand is almost ready to open the doors at 306 Yonge Street in Toronto, for Canada's first ever permanent location. The almost 9,000 square foot Jordan-only space opens on Saturday, May 27 at 6:23am EST.
First launched as a special Jordan Brand pop-up experience at the same location during the 2016 NBA All-Star Weekend, this much-anticipated permanent space takes things to the next level.
306 Yonge Street's layout is reminiscent of Jordan's Chicago flagship store on State Street, with installations and decor inspired by 30 years of Jordan Brand.
The ground floor is devoted to retail with Jordan Brand merchandise celebrating the greatest basketball player of all time. The retail space also boasts a slick consumer lounge with a "best of" display (pictured above) with some of the most sought after Air Jordan sneakers, along with murals, interactive experiences, and exclusive Toronto-inspired product. In other words, this is a must-visit for any Jordan heads in the area.
The ground floor offers services like customization (pictured above) to properly ‘RECO6NIZE’ Toronto’s spot within sports, art, and culture. Digital garment and vinyl printers as well as embroidery machines are on site to customize select Jordan Brand apparel with patches, graphics, names or numbers.
Kids gear, including sneakers, clothing and accessories for your mini-Jordan (ages 13 years and under), can be found on the lower level. 1-1 customization session and front of the line customization service is available to kids during customization hours.
Upstairs is home to Centre 23 (pictured above), a fully loaded training space devoted to preparing athletes with specialized sessions led by Toronto-based Nike trainers. The upper level also offers services like — wait for it — an on-site barber, just in case you need a quick cut while you're copping the latest sneakers.
Toronto’s new number one destination for Jordan Brand will open on Saturday, May 27 at 6:23am EST.