Kanye West delivered one of the most hyped collections in recent memory when he showed his adidas "Yeezy Season 1" line at NYFW. Now, a fascinating piece from WWD recounts how the collaboration came to be and the help that Kanye received along the way.
Designer Jeremy Scott, who also has a deal with adidas, says he might have had something to do with Kanye's deal with the sportswear giant. "When he told me he was interested in working with adidas, I actually reached out to the powers that be and encouraged them to give him a chance," Scott told WWD. "His passion for fashion was so great I felt that something good would come out of the relationship" .
Scott says he was impressed by Kanye's willingness and desire to learn about the fashion industry. "He came by the studio where I was doing my fittings to say ‘hi.’ I was immediately struck by how curious he was about fashion and my work. He asked me when I’d be back home in Los Angeles and said he would come by and hang out. Sure enough, the day I got back, there was Kanye at my doorstep with his laptop.”
Kanye also brought on designer Robert Geller—who is known for his forward-thinking, minimalist designs—to be a consultant for his adidas line. "We had an hour-long conversation, Geller told WWD. "We talked about denim washes, washing techniques, color palettes. I thought, ‘This guy is really into fashion.’ It took me by surprise."
Kanye also spoke on how Ralph Lauren influences his design, "When I pick out a home, I think of Ralph Lauren, the way he gave me the American dream, and he really set an amazing standard for us to aspire to." He also noted why it was so important for him to see Lauren at his fashion show. "You know, making clothes is an extremely difficult exercise and you have to be very experienced and very knowledgeable to do something that’s worth people actually buying It’s a long journey and I just wanted to come here and bow to a true master. And hopefully one day I can make one garment that can be mentioned in the same breath as his."
You can read the whole story on WWD.