Napapijri looks to infinity and beyond as they launch their latest circular innovation in the form of the Infinity Jacket.
With sustainability quickly becoming the most important task faced by the fashion industry, many brands and retailers are adopting new strategies and design approaches to reduce carbon emissions and waste. Napapijri's global presence matched with their close ties within travel, adventure, and environmentally conscious approach has led to the creation of their first circular, 100% recyclable jacket.
Heralded as the first of its kind, the Infinity jacket has been worked on meticulously for three years at Napapijri, delivered as a core part of their overall approach towards a circular future for the brand. Central to the jacket's design is material innovation; with a particular focus given to recyclable materials, achieved with Nylon 6 fillings and trims, while its ECONYL Regenerated Nylon fabric has been recycled from discarded fishing nets. To ensure the circular future of each Infinity jacket sold, customers will be invited to register their purchase online, in turn offering the option of returning their jacket after two years in exchange for a €100 Napapijri voucher. The returned jacket will then be recycled and processed into new yarns for the production cycle of new products.
Napapijri’s Senior Marketing Director, Vicki Bohlbro explained Infinity further: “As a brand whose origins are firmly placed in the beautiful alpine landscape, the safeguard of nature has always been on top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity”.
Take a closer look at the new Napapijri Infinity Jacket below, which is available now via Napapijri and select retailers.
