Miller Genuine Draft has dropped their much-hyped limited-edition streetwear collection, which was curated by the beer of urban nightlife in partnership with streetwear aficionado Jeff Staple. The selection of black and gold gear is available online and at Exclucity boutiques across Canada as of today.
Earlier this year, MGD launched a creative hub for the beer brand, and their Design Lab’s first big initiative in Canada was to create a collection of versatile gear that would resonate with streetwear enthusiasts across the country. The concept? “Why be one in a million when you can be one of none?”
Canadians can expect plenty of threads in keeping with MGD’s sleek black and gold aesthetic and Staple’s recognizable Pigeon branding. In fact, every piece in the limited-edition collection was made in collaboration with Staple and is custom made, with detailed consideration given to the utility, fit, feel and, of course, the look.
"I was very much in the driver's seat and getting my hands dirty as the creator," Staple told Complex.
The unisex collection includes a classic-fit long-sleeve tee, a layer-worthy crew-neck sweatshirt, a cozy hoodie, a waterproof anorak-inspired pull-over jacket, a slick slim-fit track pant and a summer-worthy bandana. Sizes run XS – XL across each unisex item.
Here's a closer look at the collection:
Ready to shop? The MGD Design Lab’s must-have “One of None” capsule collection in partnership with Jeff Staple is available online and at Exclucity boutiques across Canada now.
For more information check out mgddesignlab.com.