"The Inner City of Los Angeles is the hard and underserved community that I grew up in," Westbrook said when announcing Honor the Gift's Inner City pop-up, which opened Feb. 17 during NBA All-Star Weekend at 0321C’s Back Alley location. "No matter the circumstances, I found a certain strength, determination, leadership, and sense of self worth from that very same place. The Inner City is home to some of the most talented and resilient kids that don't usually get the opportunity to capitalize on those strengths. This collection is inspired by the struggle of those kids like myself growing up in the Inner City, and the mindset that it embodies."
Pieces in the range include graphic T-shirts, long sleeve tees, pullover fleece sweaters, headwear, and socks, which were all made in L.A.
Get an exclusive look at this weekend's Mateo St. pop-up below. Pieces from the collection will be available only via the Honor the Gift website early next week.
When Westbrook first launched Honor the Gift last November, he sat down with Complex to discuss the idea behind the brand. "I wanted something that looked back to Why Not? but also gave thanks to the man above for blessing each individual," Westbrook, who dropped the first collection with a pop-up set inside an auto shop in Oklahoma City, said at the time.