A lot can be accomplished in just two years time. Don’t believe us? Just take Altra footwear founder Golden Harper as an example.
Within the last couple of years, Harper’s Salt Lake City-based brand has quickly become a welcomed familiarity in the specialty running world. Behind its trademark Zero Drop footwear that features a flat sole from heel to toe to promote a natural foot strike, Altra, according to Harper, is on a mission to give runners the benefits of barefoot positioning with the protection and support of traditional footwear.
“Barefoot shoes are great as a training tool and for strengthening your feet, but they’re not realistic for runners doing long distances,” said Harper, who completed his first marathon at age 10. “They need that cushioning and support to avoid injuries.”
Check out Harper’s full interview at WWD.
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