words // Brandon Richard
DJ Mars, Outkast's original DJ and the president of the world famous Superfriends Crew, has partnered with New Balance to launch the "Where Are You Running to Next?" microsite. The site features a series of short documentary-style films produced by the Atlanta DJ, showcasing the music industry’s top DJs and giving viewers an all-access look into their lives at home, on tour and in the studio/DJ booth, with New Balance playing the supporting role in each feature. Also included on the site are the artists’ bios, favorite New Balance kicks and images of their very own Custom US574 designs.
In conjunction with the site's launch, ShopNewBalance is offering a special promotion to celebrating the new campaign. Visitors of the Where Are You Running to Next? microsite that purchase their own pair of Custom 574's, will receive 10% off and free shipping on their shoes.
Click here to visit Where Are You Running to Next?
