James Massiah is no stranger to the energy and adrenaline of life in the spotlight. As an artist that expresses their creativity in a myriad of ways; writing, DJing and performing, James echoes that success is obtained through hard work, dedication and a healthy mind, body and soul.

It’s this approach to his work that’s led James to link up with Nike and ASOS ahead of the release of the Nike Free Trainer V7. We sat down with James to discuss who he is, why he trains and how he can achieve a natural release of energy by creating. 

James demonstrates how training helps you achieve your potential. This individual philosophy towards training provides an interesting insight into who James is, and his story. 

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