If you could pitch your dream project, what would you do or say? What would be the hook to get an investor to buy in? How would you stand out from the crowd? All these questions and more are answered in Pigeons & Planes’ Elevator Pitch presented by Sprite.

Creatives from across the country and multiple disciplines received an opportunity to showcase their talent and propose it to three judges, Atlanta-based photographer, Gunner Stahl, bicoastal stylist Haylee Ahumada, and Brooklyn-born recording artist Erick the Architect. In the first episode of the three-part series, viewers meet Ausar and Eclipse Darkness, two artists with a passion for nuanced storytelling through music.

After each creator offered background about their hometowns and talent, they pitched their work to the diverse group of judges, answering questions and informing the panel on why their project should be invested in.

Check out the video above to see which creator won Pigeons & Planes’ first Elevator Pitch and be on the lookout for the rest of the creators in the series.