Activision and "Halo" Creators Gamble Half-a-Billion Dollars on "Destiny"

More than half a billion dollars worth of Destiny shipped by day one

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With the world finally getting its first full look at Activision's long-anticipated release of Destiny, the video game publisher has announced that they've shipped over $500 million worth of copies to retailers on day one.

Mind you, that's not $500 million in first day sales for the gamers, that figure is simply a reflection of anticipated demand on the part of both consumers and retailers. Activision has even gone on to claim that Destiny is the biggest day one launch of a new franchise in video game history.

"Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny," said Bobby Kotick, CEO of Activision Blizzard. "This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment's Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up."

Stay tuned as our review of Destiny is incoming.

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