Despite most Pokemon GO players being between the ages of 18 and 29, Pokemon has always been marketed towards kids. While nostalgia sent a wave of people rushing back to play the game, the “kid game” stigma may not have been so easy to shake. “It simply fell out of vogue,” Dronpes says. “What was initially permissible as a quirky, even nerdy, escape from the real world was soon deemed a little too juvenile and quickly became the butt of jokes.”