Remember what director Matthew Vaughn and Kick-Ass did to comic book movies (we'll give you a second to recall then 12-year-old Chloe Grace Moretz dropping the C-word)? Well, that's what Vaughn—with Colin Firth and Samuel L. Jackson in tow—is doing to British spy movies with his upcoming film, Kingsman: The Secret Service. The new movie, out on Friday, Feb. 13, turns the Bond concept on its head, ridding the British spy genre of its self-seriousness and injecting some much-needed humor, ultraviolence and irreverence.

Need an example? Just check out the movie's supervillain, played by Jackson.

Mr. Valentine is one of those spy movie billionaires with a diabolical plan, futuristic gadgets, and a murderous henchman. In this case, "henchwoman"—Sofia Boutella plays a ridiculously sexy sidekick who just happens to slice people in half with her prosthetic blades. Valentine is equal parts cheese and evil, which is why he makes the perfect enemy in Kingsman.

See what we mean—check out the movie when it drops on Friday. Or, you know, see it on the 14th, the day of Valentine's namesake.