The team at Broad City brought Hannibal Buress' Al Dente Dentist to life with a Tumblr account, and they've done it again with Soulstice trainer extraordinaire, Trey. He has a very questionable website set up, BodyByTrey.biz, full of convincing testimonials like, "Trey has the perfect body. Get a body like Trey's body at www.bodybytrey.biz."
There's even Bevers, who Trey said would make the perfect "before" picture (his "after" shot, maybe not so much). You can look at the full site here.