Kellogg's Peanut Butter Pop-Tart has without a doubt been one of the company's biggest products of the year, but is it truly an innovation? The Wall Street Journal explored this question:
Back in 2007, 99 companies in the S&P 500 mentioned innovation in their third-quarter conference calls, according to reviews of transcripts from Capital IQ. This year the number was 197.
When Boston Consulting Group asked 1,500 executives to rank their company innovation from 1-10, more than two-thirds rated themselves a seven or higher.
The Peanut Butter Pop-Tart didn't exactly reinvent the wheel. A spokeswoman for the company says that peanut butter had been one of the most frequently-requested flavors, adding that while allergy and developmental concerns where obstacles, the product still "exceeded [their] expectations."
While it might not be a trailblazer, nobody is mad that this amazing creation exists, and that's all that matters.
[via Wall Street Journal]