Tomorrow, Penthouse will honor the third anniversary of founder Bob Guccione's passing with a dedication of the Penthouse altar during the Day of the Dead at Hollywood Forever Cemetery (6000 Santa Monica Blvd.) in Hollywood. Also present at this ceremony will be 2012 Pet of the Year Jenna Rose and November 2012 Pet of the Month Adiranna Luna

The Brooklyn native founded Penthouse in 1965, remaing atop the empire until 2003. He died in October 2010, two months prior to his 80th birthday, in Plano, Texas. Viewings of the altar will be available from noon until midnight. 

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