Between cats and trick shots, music videos have been the lifeblood of YouTube.
From cover songs to "Gangnam Style," YouTube is probably the first place you go to if you want to check out an artist's newest video. So, it's been a long time coming, but YouTube has finally announced that it's giving out its own music awards, slated for a Nov. 3rd event. It will be hosted by Jason Schwartzman and will be live-streamed on, you guessed it, YouTube. Lady Gaga, Eminem and Arcade Fire are expected to headline, along with other YouTube-made artists like Lindsey Sterling and CDZA. But to showcase its global reach, the company will be live streaming shows from Rio de Janiero, London, and Moscow. Nominations will be laid out Oct. 17th and will be based on views and how much a video has been shared. Once that's done, it'll be up to users to vote—and how do you do that? By sharing it across social networks. Simply, videos with the most shares win. That kind of helps with keeping Beliebers from clicking a voting button thousands of times, but if you're a normal person, you're probably not going to want to spam your newsfeeds with a dozen videos. Also, the more YouTube videos that are shared, the more advertising for YouTube. Smart.
You've been marked, MTV.
[via The Next Web]