Street art provides the ideal means to fight against an establishment as wealthy and powerful as Big Tobacco. As popular street artist June puts it in the video above: graffiti is populist nature; it is a grassroots medium to its very core. Unlike tobacco companies' wildly expensive marketing campaigns, graffiti is free for everyone to see, and Graffiti Collective lets you craft and customize your own. 

Check out the video above for more on June’s thoughts about his own work and his partnership with truth. You can also learn how to use truth's Graffiti Collective app to create and share your own graffiti art.

It's time to take back the streets. To get the Graffiti Collective app for yourself, click here.