"One of the challenges facing rum is the imagery people associate with the spirit is dominated by sweet, frozen-fruit umbrella drinks that taste delicious, that people think that they want when they're on vacation, a high-calorie drink that some are trying to stay away from, or that might be good for one before moving on to something else. Classic rum cocktails are not that way. A classic daiquiri includes fresh lime juice, rum, a little bit of simple syrup, and that’s it. It’s fresh, slightly sweet, crisp, and refreshing. It’s not frozen."