Origin: Heavy Rain

If you partook of the intriguing experimental mystery Heavy Rain, you should have a good idea of what this meme is referencing. As Ethan Mars, early on in the game you find yourself wandering through a crowded mall, pressing the X button to shout your son's name in various intonations. Riveting stuff. So much, in fact, that a Flash game was spawned where you can repeat this action over and over to your heart's content!