Who loves Claptrap? We love Claptrap! If the wub-wub-loving Clapper in the Borderlands 2 announce trailer wasn't enough for you, there's plenty more to love in this new gameplay video. like, how about 10 minutes of new gameplay?

Gearbox President and Executive Producer of Borderlands 2 Randy Pitchford introduces us to Sanctuary, more Claptrap (naturally) and Tiny Tina in this video.

At E3 in June, we examined 10 new reasons to return to Pandora in Borderlands 2, and if those didn't grab you, there's got to be something here that will. Leave a comment with your thoughts below or on Twitter.