DRM & Affiliate Marketing
Porn companies are the biggest hustlers in the tech game. Once digital piracy developed into a pandemic, porn companies started investing in digital-rights management software to protect content. Developers Playa Solutions built a program that would bring up a payment screen to view videos or inform users that they could gain access to clips by watching ads. Another way porn sites have cashed in is by applying new business strategies such as affiliate marketing, where sites share content with its competitors, placing a primary focus on revenue and traffic optimization.