"What's worse than selling your used games at Gamestop?" the above ad for Glyde.com asks. Apparently, not getting your balls kicked in by random strangers in public. Watch the video for a glimpse at Glyde's mature new marketing strategy.
It's interesting that they're targeting the used game market in particular, since the site acts as a sort of mini eBay for eReaders, iThingies, books, DVDs and more in addition to used games. Besides, other retailers (Walmart, Best Buy) have tried to sweep the rug from under Gamestop's feet with their own used games sales, with disappointing results. Maybe Glyde's more...direct strategy will give them an edge.
Have you sold any games at Gamestop recently? Has your experience been good or bad? Let us know in the comments or on Twitter.
