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This year’s edition of The Great Escape looked like it was one of the best years in the festival’s history, and if you weren’t there, you probably had a pretty rough weekend of FOMO.
One of the standouts from this year’s festival was No Guidnce, the rising R&B four-piece who took the TikTok stage by storm and made themselves one of the big success stories of the weekend—all with just two singles to their name. The UK collective are undoubtedly on the cusp of a breakout moment, both here and in the States, and to sweeten the deal, they’re lifting the lid on the video for “Is It A Crime?” today, the title track from their debut EP which they’re releasing tomorrow (June 2).
Taking a few cues from late ‘90s and early 2000s R&B and blending it with a more modern UK sound with plenty of affecting vocal harmonies, it’s not hard to see the appeal.
Their own natural talent and chemistry with one another is, of course, the deciding factor, but they’ve also been smart in the collaboration picks, working with an all-star lineup of songwriters for the EP, including Victoria Monét (Ariana Grandé, Nas), JR Totem (Rihanna, Bad Bunny), Akeel Henry (Giveon, John Legend), Lunchmoney Lewis (Nicki Minaj, Lil Wayne) and Theron Thomas (Lizzo, Usher).
Hit play on the Ryan Jafarzadeh-directed video at the top to catch the boys in action and be sure to check out the EP when it lands tomorrow.
