The Drip or Drown 2 campaign continues with the release of Gunna's new "Richard Millie Plain" video.
Up top, catch the AWGE-directed video for the Turbo and Ghetto Guitar-produced celebration of fame. AWGE, of course, is the somewhat mysterious creative collective headed by ASAP Rocky. The group has previously helmed or co-helmed projects by Under Armour, Needles, and others.
Back in 2016, Rocky famously borrowed some Fight Club wording when asked to elaborate on the meaning of AWGE. "The first rule of AWGE is don't ask questions about AWGE," he said when discussing his J.W. Anderson collab collection. "The second rule of AWGE is that if you are a part of AWGE, then you cannot discuss AWGE. The third rule of AWGE is refer back to rule number one if you have any questions."
Earlier this week, Gunna kept it vaguely creepy for his turn in the Sara Lacombe-directed video for his Lil Skies collab "Stop the Madness."
Fans are still awaiting more word on Gunna's collab project with Young Thug, which—as of last month—was still being readied for a 2019 release. "No cap, we done did albums that I got right here on my phone that I ride and listen to," Gunna told the Real 92.3 team in February. "Lately we been working like extra... I was just at the studio locking back in with him."
Gunna added that he and Thugger are indeed "pressing for this year" in terms of getting the results of those sessions in the hands of fans. The two were seen in the studio together as recently as this month. They also recently linked on Drip or Drown 2 cut "3 Headed Snake."
Gunna's Drip or Drown 2 Tour, boasting support from Shy Glizzy and Lil Keed, is set to kick off at the House of Blues in Anaheim on March 31 and wraps at the Tabernacle in Atlanta May 16.
