When Hillary Clinton categorized half of Trump supporters as belonging to “the basket of deplorables” at a private fundraiser on Sept. 9, a new political tagline was born. So was a new merchandise line.

The following week, the five top-selling designs on CafePress, a popular marketplace for sales of political merchandise, were all related to the comment, according to a company spokesperson, as sellers rushed to produce t-shirts, stickers, and underwear that shouted phrases like “Proud to be a Deplorable” and “Deplorables for Trump.” Countless items utilizing the phrase also popped up on other online sales platforms like Zazzle, Etsy, and Amazon.

“Fits well...A timely fashion!!” one reviewer wrote of his slate-colored, size 3XL “DEPLORABLES LIVES MATTER” shirt, listed for $19.99 on Amazon. “Trump trump trump,” added another reviewer.

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