2. Coca-Cola

Year Company Founded: 1886

Year Logo Introduced: 1886

Logo Designer: Frank Mason Robinson (1887), Lippincott & Margulies (1968), Desgrippes Gobe & Associates (1998), Turner Duckworth (2009),

Company Founder: John Pemberton

The Coca-Cola logo was created by Frank Mason Robinson, John Pemberton's bookkeeper, in the Spencerian script typeface, which was the principal style of formal handwriting at the time. In 1890, the company re-designed the logo to be more complex, featuring swirls and what appear to be cherries hanging from the "Cs" of "Coca-Cola". Of course, the logo did not stick, and we still see Frank Mason Robinson's design on every Coca-Cola product for what has become one of the world's most recognizable brands.

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