From The Fresh Prince to Clueless, pop culture from the ‘90s inspired a new wave of styles, combining multi-colored jeans and neon windbreakers with punk-rock pleated skirts, just to name a few. It was a decade that united many genres, and saw the rise of iconic moments in style history. Tupac redeemed the bandana, Kurt Cobain refused to purchase a new pair of unripped jeans, Saved By the Bell's Zack and Kelly bonded over their matching zubaz pants. Overalls and onesies made an epic comeback (thank god) and denim on denim went from a Halloween costume to the runways of some of the biggest names in fashion.
The ‘90s were also a time when branding and marketing in fashion found their jam. Logos took over, not just in ads but in apparel—and people started to associate themselves with certain looks and subcultures. The brands you chose and identified with became engrained in your personal narrative. Take Nike, for example: What started off as a simple ‘swoosh’ trend, soon evolved into one of the most profitable, global phenomenons sneaker culture had ever seen—we have the ‘90s to thank for skyrocketing cultural staples like Air Jordans to prominence. But no matter how much time goes by, designers are constantly looking back to the decade for style references. Whether it’s a nod to the chic, super stylish Cher from Clueless or an inner Biggie, ‘90s style appears in all shapes and sizes—snapbacks, gold jewelry, hoodies and sneakers, and we have a myriad of brands to thank for that. From the pioneers of streetwear to the rise of hip-hop fashion, these are The 50 Best Brands of the '90s.