In what is undoubtedly an attempt to appeal to its younger customer base, fast food mega-corporation McDonald's embarked on a minimalist ad campaign. The new promotional media is courtesy of French advertising agency TBWA. The creative minds at this agency re-interpreted classic McDonald's fare in two clean dimensions and with a pop art twist. Iconic foodstuffs such as the Big Mac and McNuggets have been stripped down to their bare aesthetic essentials.

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[via HighSnobiety]