In what is undoubtedly an attempt to appeal to its younger customer base, fast food mega-corporation McDonald's embarked on a minimalist ad campaign. The new promotional media is courtesy of French advertising agency TBWA. The creative minds at this agency re-interpreted classic McDonald's fare in two clean dimensions and with a pop art twist. Iconic foodstuffs such as the Big Mac and McNuggets have been stripped down to their bare aesthetic essentials.
RELATED: Hong Kong Kids Redesign McDonald’s
RELATED: 25 Inappropriate Ad Placements