In honor of his retrospective opening on June 26 at the Whitney Museum, Jeff Koons has partnered with H&M to use their new Fifth Avenue flagship as an exhibition space. Visitors to the store will also have the opportunity to purchase from the new “Jeff Koons for H&M” collection, which features handbags printed with an image of Koons' Balloon Dog.
"The partnership with H&M was really exciting for me and the chance to showcase one of my most popular works to a new generation of people was inspiring, says Koons. "H&M delivers great fashion season after season and it’s nice to see my work at their new store."
Of course, the 57,000-square-foot store itself will be on display as well, as H&M presents their fourth location on the Avenue and their largest store yet. "We are proud to celebrate the unveiling of our largest flagship in the US on Fifth Avenue, with the announcement of our sponsorship of the Whitney Museum of American Art and Jeff Koons," said Daniel Kulle, U.S. President for H&M. "It is such an honor to have the vision of this prolific and world renowned artist on display and as the storefront facade of the new H&M Fifth Avenue."
For more information on the store and Koons' exhibit, head to the H&M news page.
[via NY Mag]