Before you think that someone is impersonating Rocawear execs online and fooling Jay Z, think again. Rocawear has actually enlisted Catfish documentarian Nev Schulman to show of the label's newest collection for fall.

The collection is primarily all black everything, with contrast sleeve sweaters, dark camo jacket, some tees, and a basketball jersey paying homage to Brooklyn. Nev looked for some big name inspiration for his first modeling foray, saying "I did watch the short film Max [Joseph, his fellow Catfish-er] made with Lena Dunham and Hamish Bowles [for Vogue.com], where he taught her how to pose! So I practiced doing a ‘Gisele’ and a ‘Naomi’."

Keep your eyes peeled for the collection release over at Rocawear.

[via Fashionista]