In 2011, Swedish designer Karl Grandin and business partner Henok Fentie launched Omnipollo, a nomadic brewery. To set their product apart from the competition, Grandin began designing funky labels to catch consumers’ eyes. He has since settled on a psychedelic aesthetic, mixing groovy, daydream-inspired imagery with religious, propaganda-like symbols. The label designs are so unique that many purchasers end up keeping the bottles as decorations.

Of his work, Grandin says, ”It’s a universe that is slowly growing, forming a world of far out environments, characters, and symbols, one bottle at a time.” Sounds about right to us.

RELATED: The 25 Coolest Beer Labels

[via DesignTaxi]