Balmain’s Olivier Rousteing is beyond thrilled that Rihanna is part of the newest campaign for the luxury brand. She will not only be the face of the ads, but Rousteing said that the entire Spring 2014 collection was designed around her and was inspired by her visit to the label's Paris studios this past summer. “She mixes fashion with music and I think my collection is based around that,” Rousteing said. 

Unless you live under a rock, you should've already seen a few flicks of what’s to come. But this time around, we get to see some behind the scenes footage of what exactly went down. Check out the videos above and below.

[via Fashionista]