This past summer, Rihanna showed her love for Balmain by sharing a couple flicks on her Instagram account when she stopped by the brand’s Paris headquarters. She gave props to the label’s creative director Olivier Rousting calling by him a “F***** genius.” Now her “#HeCalledMeHisMUSE” hashtag is coming to life as the fashion house has tapped her to be the face of its spring 2014 ad campaign.

No IG filters here, these photos are official. Shot in New York City by Inez van Lamsweerde and Vinoodh Matadin, the “icon” rocks a chain-laced denim outfit and a very luxurious bathrobe only the way RiRi can. "When the woman that inspires you wears your creations, your vision feels complete,” Rousing said of the ad. This vision is definitely making us feel some type of way.

Look for these to be on print and billboard signs soon. And if you're driving when you pass by one of these billboards, keep your goddamn eyes on the road.

[via WWD]