The Hood By Air web shop is here for everyone who was never quick enough to pick up pieces from the highly-coveted label before. The newly launched platform is full of site-exclusive pieces, and while it's a fairly straightforward e-commerce site for now, designer Shayne Oliver promises that more is on the way.
“This is a very fresh experience. I want to grow into it, and I want it to be organic,” Oliver told Style.com. Soon, though, the site will be heavy with GIFs, social media elements, and video.
This is the second time this week that HBA has been in the news. On Saturday, the label showcased its pre-fall collection in Paris—a first for the NYC-based brand. Head on over to the newly launched site for a large selection of long sleeved tees and hoodies, and be prepared for hoodbyair.com to become one of your newly most visited sites.