For the first time, Hood By Air showed its wares in the City of Lights, and Instagram was poppin' with images from the presentation this morning. But don't worry if you weren't able to cruise through the pre-fall offerings at Paris Fashion Week; A big tie-in to the presentation is the launchof hoodbyair.com on Monday, where site-exclusives will be for sale.
A number of those items were on display today, as well as HBA's first venture into denim. “We’re so inspired by being American, and loving that we’re American, so we were like, let’s just do something really American in Paris and show a lot of jeans,” designer Shayne Oliver told Style.com. Oliver also spoke on what to expect from the brand's new site when it launches on Monday. The gear on display looked dope, and we can't wait to see what Oliver has planned for his hometown February NYFW show.
[via Style.com]
