Release date: Sep. 9, 2013
Photography: Jenna Pinch
Art direction: DONDA, Kanye West
Labels: Def Jam
It's hard to call two, hulking Cuban links "minimal," but how else can you describe the cover of 2 Chainz's latest album B.O.A.T.S. II: Me Time when they manage to so perfectly distill the rapper into one, neat image? Moreover, what's most important about the chains is how they're able to capture more than just 2 Chainz's taste for gold necklaces.
The links are representative of hip-hop's possession obsession, and the eternal thirst for material power that has come to define the genre for over a decade. Designed by Kanye West, the cover is a bold finishing touch on the minimalist aesthetic that West pushed for with 808s and Heartbreak in 2008 and earlier this year with Yeezus.
For 2 Chainz, there was no question that Kanye would be the one to set the artistic tone for his newest work. On collaborating with West's creative team DONDA to produce the year's best album cover, 2 Chainz said, "They were the first people I thought of. Their team is unprecedented. Expect next level imagery, sonics and stage performance. This is curated art. The Louvre of rap." *Drops mic*