Era: Streetwear 2Day
"Diamond is so big now. It’s transformed so much. Diamond is such a ubiquitous thing with its brand now that people often forget that it has roots in shirts like this. You almost forget they used to do shirts that had curse words, and were riffs on multiple reference points of culture like Iron Maiden and the devil and graffiti and repurposing iconic imagery, and this was executed so well.
"Diamond is a brand where they realized the business of the future of street culture. Diamond is fast becoming the first $100 million true streetwear brand, it's probably going to happen next year. But to show where their roots came from is pretty dope."