The iPhone 5s may have only been announced a few days ago, but Burberry has already snapped up the newest phone from Apple to document their spring 2014 collection at London Fashion Week. The use of the iPhone 5s will be a collaboration with Apple to showcase the runway looks Burberry's new collection, along with the newest version of Apple's iSight camera debuting on the 5s.
Creative mastermind behind Burberry, Christopher Bailey said, "This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s."
Expect the British hertiage brand to churn out a number of gorgeous images and videos from both the runway and backstage with the new tech—they've already started utilizing the new camera by shooting their teaser video exclusively with the iPhone 5s.
While this collaboration may get consumers excited about tech just as much as the collection, you'll have to wait until September 20th to pre-order the new iPhone 5s.