6. You get overly excited about things you can't even have yet.
One of the biggest news items from SDCC 2013 was the title of the new Avengers film. It's too bad we have to wait two years for it to come out, and the movie isn't anywhere close to being filmed. The same goes for collections we see at Fashion Week and numerous tradeshows. Alexander Wang's newest collection looks super awesome, but it won't be out for a number of months. Chances are much of it is still being cut and sewn, and the designer is deciding which pieces will make it through production. Lookbooks are a big tease too. Brands like Engineered Garments drop some amazing visuals of clothes that are a long, long time from hitting the racks, but people already salivate over them.